weddings

Using Blogs for Your Wedding Website – Helpful Tips

A wedding website blogs main goal is to let your customers know that they can depend on you to answer any questions they might have because you are knowledgeable and experienced in your field.

Providing your customers with useful tips and helpful information is the best way to do this. If you were a florist, for instance, information about bridal bouquets, the best flower arrangements or even advice on how to stick to a budget could be posted on your blog. If ideas for your post don’t come that easy, you could always use bits of previous conversations you have had with different customers where you have helped them choose flowers based on budgets and preferences.

And blogs are fantastic for being able to start a conversation. Ask your site visitors to leave comments about what they like and what they don’t like. Most important for this is that you respond to them, either by adding comments to your own blog, or featuring the replies in a new post. Either way is fine, but the important thing is you engage with your site visitors.

By doing this, you become trusted. I’ve read a statistic recently that says 90% of brides are researching their wedding on the internet, so giving them useful information really starts to put you into the trusted adviser roll, and if they like what they hear, you’re much closer to converting them into a real customer.

The next step is to add video…

If this is making you nervous, you should know that it really isn’t that difficult. The purpose of posting a video would be to allow the people who visit your site – your potential customers, to get to know you better and it can be a short clip of 3-4 minutes. It is always nice to put a face to the name, and will bring you a lot closer to them.

So what do you get by adding video to your blog?

Well, there aren’t many wedding suppliers using video on their sites or blogs right now in this way. The only ones Im aware of are videographers, and their videos are primarily examples of work.

There are 2 methods you can use to add video to your website. The first methods would be to record your message to your potential customers as if you were speaking directly to them. The second method would be to edit in your message after you have recorded a short clip of your work.

It makes no difference which method you use; all you need to keep in mind is that the message should be clear, to the point and not over 4 minutes long. You can check out some good examples of videos on you tube for ideas and who knows, if you get it right, the next viral video might just be yours.

Mark Strefford is a leading marketing expert, specialising in helping wedding suppliers attract Brides to their business using the internet. You can watch his free video on marketing to Brides using the internet at bridalmarketing.net.